Launching My Car Logo Card Game on Amazon: First Sales, Category Lessons & Next Moves
There’s something exciting (and a bit chaotic) about launching a product you genuinely care about. This past week, I officially released my second Amazon product — the Car Logos & Brands Flashcards — and it’s already proving to be both a personal project and a smart case study in launching small.
In this post, I’ll walk through what’s happened so far, what I’ve learned, and how I’m thinking about growth moving forward.
A Product Built With Passion (and AI)
This product is different from my others. I’m a lifelong car enthusiast, and I created these flashcards thinking:
“If I had these as a kid, I would’ve been obsessed.”
The set includes logos from 42 car brands, trivia questions, and fun facts — organized by category. I designed it to be educational and fun for kids, but also low-key addictive for adults (especially the kind who name every car they see on the street).
What makes this launch unique is that 90% of the concept was created using AI. I used tools like ChatGPT to brainstorm categories, structure gameplay, write trivia, and shape the learning aspect. It’s been a great example of blending human creativity with AI support — and now, it’s a real product selling on Amazon.
Listing Live… Then Delayed
After ordering a small batch of 200 units, I shipped them to Amazon USA. But I quickly ran into a common new-seller hurdle: inventory check-in delays. Even though my shipment was marked delivered, it took almost two weeks to actually get checked in and show up as available.
That waiting period is tough — especially when everything else is ready to go. It’s a reminder that Amazon FBA timelines aren’t always predictable, and you have to build in more buffer than you think.
First Organic Sale 🎉
Despite the delay, this week brought a big win:
My first sale came in — and it was 100% organic.
No ads, no external traffic, no Vine reviews. Someone searched, found the listing, and decided it was worth buying.
That one sale means more than it looks like. It proves that:
My title and images are working
The niche has real interest
The product stands on its own
Now I have validation — and something to build from.
Image Restrictions: Learning the Hard Way
One thing I discovered (the hard way) is that Amazon has strict image rules for the "Dedicated Deck Card Games" category.
For the main product image, they only allow a photo of the box alone — no cards displayed outside, no “creative layout,” nothing near it. I had designed beautiful main images with cards spread around the box to show what’s inside… and Amazon kept rejecting them.
At first, I thought it was a mistake. Then I realized: it’s the category.
So for now, I’ve uploaded a clean box-only image to comply. But I’m considering changing the category later to test whether it gives me more flexibility with main images. I’m fairly confident it will — and I’ll report back once I try.
✔️ Lesson: Understand category-specific image rules early — or be ready to pivot fast.
A+ Content Coming Soon
I’m currently working with a designer to create A+ Content for the listing. This will help me:
Explain how the cards work
Showcase the educational and fun aspects
Reinforce that this isn’t just a toy — it’s a game, a learning tool, and a parent-child experience
I believe this will make a big difference in conversion rate — especially for parents buying gifts or educators looking for tools.
Ads? Not Yet. Here's Why.
I’ve thought a lot about whether to launch ads now — but I’ve decided to hold off for a few reasons:
I only have 200 units, and I don’t want to run out too quickly
I want to see how organic traffic performs first
I’d prefer to get some initial reviews or Vine traction before pushing paid traffic
It’s tempting to jump into Amazon ads right away, but in this case, patience is part of the strategy. I’ll ramp up slowly — probably once I have A+ Content live and a couple of reviews on the listing.
First-Time Learnings (Even After Years on Amazon)
Even after years of helping clients launch products, this launch reminded me that:
Amazon always has new quirks to teach you
Stock control is just as important with small batches
Organic sales, even one, are the best kind of validation
Small niches like car brands can create meaningful engagement if done right
This product was born from passion, shaped with tech, and launched small — and it’s already proving that there’s space for more thoughtful, niche products on Amazon.
What's Next?
Here’s what I’m working on next:
Finish and upload A+ Content
Monitor early sales + customer feedback
Consider enrolling in Amazon Vine
Test re-categorization for main image flexibility
Prepare to scale if reviews and conversion look strong
And of course, keep sharing the journey here.
If you’re thinking about launching your own small product, or if you’re already deep in the Amazon game, I hope this update helps show the real process — the stuff that happens in between the “big wins” people usually post about.
Thanks for reading — and more updates coming soon.