From Passion to Product: Launching the Car Logos & Brands Game on Amazon
This week, I launched a product I’ve been quietly excited about for a long time — IKIGAIN Car Brands & Logos Flashcards. Unlike some of my other Amazon products, this one is personal. I’ve always been a car enthusiast. And growing up, I would’ve absolutely loved something like this — a fun, visual game where you can match logos, answer trivia, and line up cards next to your toy cars like you’re building your dream garage.
Now I get to bring that to life — not just for other kids, but for adults too (honestly, this could easily turn into a chill trivia game with friends after a couple of beers).
What makes this product even more interesting is that around 90% of it was developed using AI. From the game mechanics to the trivia questions, category structure, and overall concept, it’s the result of combining my own creativity with AI-powered brainstorming. The result? A unique and educational card game I couldn’t find anywhere else — so I made it.
Why This Product? Why Now?
While doing keyword and competitor research, I found that there was really only one other product doing something remotely similar. That’s rare on Amazon these days. I saw a clear gap and knew I had something different — better, even.
So I got to work. I decided on:
42 cards from car brands around the world
5 color-coded categories (American Icons, Electric Innovators, Concept Cars, and more)
Each card includes a logo, a fun fact, and a trivia question
It’s simple but packed with value — educational, interactive, and fun to collect, sort, and show off. The kind of thing that kids, parents, and even collectors can enjoy together.
The Creation Process
The supplier side was relatively smooth. I worked with someone I had used before on a similar project, so there was already trust. The only hiccup was on the design side — getting the print files ready took a bit longer than expected, but that’s all part of the process.
I started small: just 200 units, shipped to Amazon USA. The delivery was fine, but then it sat for nearly two weeks before being checked in. That delay was unexpected and frustrating — but another reminder that Amazon FBA has its own rhythm.
Launch Strategy: One Step at a Time
At the moment, I haven’t launched ads yet. With limited inventory and no reviews so far, I want to see how the product performs organically first. Once I get that first sale and hopefully a good early review, I’ll feel more confident scaling ad spend or investing in extras like video content through JoinBrands.
I’m also waiting for my designer to finish the A+ Content, which will give the listing a big visual boost. In the meantime, I’ve created a few strong images myself — focusing on the educational angle, playtime ideas, and the overall experience this product delivers.
Who It’s For
The original target audience was parents with car-loving kids — kids who are already memorizing logos and naming cars on the road. But after talking with a colleague, we both agreed: this game could also appeal to adults and car fans, especially as a fun trivia or party game.
So it turns out the audience might be wider than I thought. And that’s something I’ll explore more as reviews come in and feedback shapes the direction.
Final Thoughts
This launch isn’t just another Amazon product. It’s something I genuinely care about — a combination of my love for cars, my experience selling on Amazon, and the creative edge that AI can bring to product development.
It’s still early. There’s no Vine feedback yet. No ad spend. But the listing is live, the product is in stock, and the foundation is set. Now it’s about learning, improving, and scaling smart.
Whether it ends up being a niche win or something much bigger, I’ll be sharing the journey here. If you’re building your own brand, especially in a crowded space like Amazon, I hope this behind-the-scenes look helps you — or at least reminds you that real products are made by real people with real stories behind them.
More soon.