Launching Breathing Exercise Cards on Amazon – Early Wins, Video Reviews & Playing the Long Game
This week marks the real beginning of my latest product journey on Amazon: Breathing Exercise Cards for Kids. It's one thing to design and prepare a product — it's another to go live, watch it move slowly, and face the early-stage grind.
If you're a fellow Amazon seller or someone preparing for your first launch, this is the part where expectations meet reality. And in this post, I’m sharing exactly what’s happened — the good, the expensive, and the strategic.
The Product Is Live — and First Reviews Are In
After listing the product and enrolling in the Amazon Vine program, I received my first two reviews this week. That’s a huge milestone for any new product. Even a couple of reviews help to boost credibility, increase click-through rates, and improve conversion — especially in a niche where parents want trust and clarity.
I’m still waiting on more Vine participants to leave their feedback, but we’re off the mark — and that matters.
First Video Review Uploaded – Is It Worth It?
In parallel, I used JoinBrands to get some early user-generated content (UGC). This week, I received my first video review and uploaded it directly to the Amazon listing. For a product like this — one that’s emotional, visual, and connected to mindfulness for children — having a relatable video makes a big difference.
Now I'm debating whether to invest in more video reviews, but as a small brand owner, the costs can add up fast. That said, a well-done video doesn’t just serve your Amazon listing — it can be repurposed for ads, social media, and brand storytelling. It’s something I’ll explore further as sales and feedback grow.
Advertising: Spending More Than I’m Making (And That’s OK)
Here’s a snapshot of where my Amazon PPC is at right now:
Spend: $247.70
Sales (from ads): $185.74
Impressions: 30,039
Clicks: 262
Orders: 14
I know what you’re thinking — not profitable. And you'd be right. But here’s the thing: the first 3–4 months are not about profits. They’re about collecting data, gaining visibility, and slowly pushing your listing toward organic ranking.
As a new brand with zero reviews at launch, I expected this. My focus right now is to:
Test keywords
Get early sales velocity
Learn which ads drive actual conversions
It’s a tough balance, but if you're launching on Amazon, this is normal. It’s not about winning fast — it’s about setting the foundation.
Stock Control & Price Tuning
Sales have started trickling in — 1–2 units per day — and that’s great. But I realized I might go out of stock before my next batch is ready. So I’ve adjusted the price to $17.95 (from $14.95) to slow sales slightly while production catches up.
At the same time, I’ve placed a reorder of 100 more units, which are now in production. The goal is to stay in stock while building momentum — easier said than done when cash flow is limited and ads are running.
Key Takeaways This Week
Here’s what I’ve learned (or been reminded of) this week:
Early reviews are golden. Even two can start the flywheel.
Video builds trust. One solid UGC clip can change how your listing feels to a shopper.
PPC isn't about profit early on. It’s a long-term SEO and data play.
Raising price = controlling sales velocity. Don’t be afraid to experiment.
Stockouts can kill momentum. Planning inventory is just as important as running ads.
Looking Ahead
Here’s what’s coming up next:
Continue monitoring Vine and collecting organic reviews
See how the new video impacts conversion
Analyze ad performance in deeper detail (placement, targeting)
Begin planning A+ Content once I have more media and reviews
This launch has already taught me a lot — and I’m still only scratching the surface. If you’re launching your own product on Amazon, I hope these weekly insights give you a realistic picture of what it’s like behind the scenes.
If you’ve got questions, want help with your own Amazon journey, or just want to follow along, stick around. More updates coming soon.